HP announced Digital Pack, the world’s first brand-focused digital print networking group for corrugated packaging and display, at the Digital Print for Packaging conference at Orlando in June 2019.

The Digital Pack community was formed to help develop stronger collaboration between HP converters and global and regional brands. The association brings together corrugated converters in North America and Western Europe that own and operate high-volume HP PageWide corrugated presses. In the future, the network will expand to other regions to extend its global reach.

“Digital Pack’s objective is to make digital print easier and better for brands,” said Jim Beard, COO of Vanguard Packaging, a Digital Pack founding member company.

The goal of Digital Pack is to enable brand to succeed through digitally printed graphics packaging and displays, empowering them with speed, efficiency, and agility for successful marketing and supply chain outcomes.

Among the association’s initiatives will be the delivery of educational programmes, white papers, videos, and other tools to inform and inspire brands on value opportunities with digital print. Work will also be conducted to simplify the art file creation process, prepress workflow, and print manufacturing processes to meet brands’ rigorous quality requirements. Included in this development path is each converter’s ability to leverage and scale HP’s technology solutions and services across the Digital Pack network.