Heidelberg showcased on digitizing the printing industry at PrintChina. The event was the largest in its field in the most important growth market for the printing industry.

“The interest shown by customers in response to our digital solutions for optimizing the entire system and for developing new business models was very gratifying. It was highly evident at the trade fair that we are also actively driving forward the digitization of our sector with innovative approaches in China,” commented Heidelberg CEO Rainer Hundsdörfer.

Topics relating to digital packaging printing, particularly the new “boxuni” web-to-pack platform, proved the most appealing, addressing the interests
of packaging designers, print buyers, and packaging manufacturers in a single ecosystem.

Approximately 1,000 people were drawn to the simultaneous open house on this subject at Heidelberg customer Xianjunlong, where both companies jointly demonstrated an end-to-end production line for digital packaging printing – starting with the web-to-pack platform, then printing on a Primefire 106 from

Heidelberg, and finishing off with the postpress processing systems from Masterworks, a partner of Heidelberg.

Another popular highlight was the range of presentations by Heidelberg on the Smart Print Shop and its seamlessly digital workflow, and the opportunities presented by autonomous and navigated printing.

The company secured numerous sales contracts throughout the four days of the trade fair for the Speedmaster SX 102, including the Performance Kit, the Versafire EV digital printing system, and the integrated finishing systems from Heidelberg and Polar.