Xerox has set a competitive price point for its new B3-plus format sheetfed press, the Brenva.

The manufacturer confirmed that the Brenva HD Production Inkjet Press would be launched at Drupa.

It is its first product to combine technology from Xerox’s existing toner-based production printers with know-how from its Impika inkjet subsidiary.

“We refreshed all of our top-end cut-sheet portfolio in past 18 months and we are still very committed to that market space. Winning in cut-sheet is very important for us,” said Xerox president of global Graphic Communications Andrew Copley. “It’s also important to establish a strong position in markets with double-digit growth, such as inkjet and packaging. Capturing that new growth is very important to us as well.”

The B3-plus format Brenva has a maximum sheet size of 364x520mm and a print speed of 197 A4 images per minute, or half that in duplex mode. It uses Kyocera printheads.

The throughput in full-size sheets per hour is 3,960sph simplex, or 1,860sph duplex.

Features include an inline spectrophotomer, missing jet correction on-the-fly, front-to-back registration scanning, and vector halftoning. Users can also set up their own media profiles.

“There’s a lot of functionality in a box that is the size of the iGen that our customers know and love,” said Robert Stabler, senior VP of Xerox’s Graphic Communications Group.

“With the Brenva we are focused on business colour such as transactional print, books and manuals, and direct mail. For high coverage on coated media, iGen is the best option for the foreseeable future,” he added. “Between 10% and 20% coverage is really the sweet spot for this technology, where customers will get strong breakthrough economics.”

Xerox also announced the Trivor 2400, a 20in production inkjet web with a small footprint.