Heidelberg displayed its new and expanded digital portfolio at a recent open house held at its North American Print and Packaging Technology Center in Kennesaw, Georgia. The themed open house was the latest in a series of marketing events aimed at creating more opportunities for 1:1 engagement with customers.

Those in attendance walked through equipment and workflow demonstrations, attended guided technology overviews, and participated in a lively and informative Q&A focused on Heidelberg’s digital offerings and strategy. Highlights included the new Linoprint CV and Linoprint CP digital printing systems, and the new Prinect digital front end, in advance of its formal U.S. launch this fall. Also on display at this digitally focused event were the LED-based EFI VUTEk GS3250 LX Pro for high-speed, wide-format printing, and the Zund cutting system.

James Daly, pressroom supervisor, Print Services, Urner Barry Publications in Bayville, New Jersey, said he was “blown away” by the quality of the demonstrations. “Everything was well prepared and available for viewing, and all of the presenters were knowledgeable and interested,” he relayed.