Kodak chief Jeff Clarke is implementing a new business structure. Kodak currently has two overarching business units: Digital Printing and Enterprise headed by Doug Edwards; and Entertainment and Commercial Films, lead by Brad Kruchten.

Clarke’s new structure, which is effective from the new year, replaces these units with five “market-focused” divisions.  The new divisions are: Print Systems (incorporating litho plates and platesetters, electrophotographic digital printing, OEM toner and equipment service); Enterprise Inkjet Systems (inkjet printing including Prosper and Versamark products, OEM ink products, and the PODS digital frontend business); Micro 3D Printing and Packaging (functional printing, Flexcel NX systems and plates, and touch-sensor films); Software and Solutions (includes Unified Workflow, Design2Launch brand management, brand protection, as well as capitalising on innovations from Kodak Research Labs); and lastly, Consumer and Film (consumer inkjet, motion picture and commercial films, brand licensing).

Philip Cullimore, currently regional managing director of Kodak’s business in EAMER, will become president of the new Enterprise Inkjet Systems division. In the past he had worked at Kodak’s now defunct Encad wide-format inkjet business.

 Cullimore will also head up the Micro 3D Printing and Packaging wing on an interim basis. Alongside the new divisions, Kodak is also consolidating its sales organisation from four regions to two giant sales operations: EUCAN covering Europe, the USA, Canada, Australia and New Zealand; and ALMA covering Asia, Latin America, the Middle East and Africa.

 Chief executive Clarke, who joined in March, said the changes would allow the business to deploy its strengths to drive growth. “We designed this structure to sharpen our focus on performance, predictability and accountability for business results,” he stated.