Xerox ME hosted a press conference in Dubai on 17th September 2012 discussing the future strategies of Xerox in the MEA region.


Talking to PrintWeek MEA, head of integrated marketing for the Middle East and Africa region of Xerox’s developing markets operations, Dan Smith said: “Middle East was the best performing region from within Xerox’s emerging markets organization. We hosted over 200 customers from this region and had nearly 30 deal signings. During the two-week show in Dusseldorf the company sold 300 pieces of equipment worldwide.”

Four Films, based in Kuwait, has significantly expanded its Xerox digital print firepower by adding an iGen4 and Nuvera 144 to its existing Xerox 700 digital device, along with XMPie personalisation software and Xerox FreeFlow for automation. Khaleej Afan Press, a major printing business based in eastern Saudi Arabia, has bought an iGen4 EXP press and will harness the advantages of its larger sheet size for printing three-up A4 work.

We are now a services-led, technology-driven company. With sales approaching $23 billion, we are the world’s largest enterprise for business process and document management.

Saving up to 30 percent on printing costs can be done through Managed Print Services that optimise the use of document systems across an entire enterprise.

According to InfoTrends, between 2010 and 2015, production colour of digital pages will be more than double, reaching 540 billion pages globally by 2015. And we are ready with solutions for short-run book publishing, on-demand documents, transactional applications, cross-media customized campaigns, etc. We are also focusing on business development tools to help grow a profitable digital business,” he concluded.