Canon Middle East announced its latest partnership with Almasa IT Distribution in Iraq to better service its customers on the ground. As part of the agreement, Almasa will distribute and promote Canon’s consumer product portfolio of consumer imaging products and solutions to meet a growing level of demand.

According to the press statement, the partnership with Almasa will help increase Canon’s Middle East channel coverage strategy in Iraq and will see the investment in a state-of-the-art service facility for camera and printers in Baghdad, with collection points across the country.

Venkatasubramanian Hariharan, business unit director B2C, Canon Middle East, said: “With its strong channel presence and established relationships, Almasa is a trusted partner for Canon Middle East as we continue to penetrate the all-important Iraq market.”

Mahdi KMJ Amjad, executive chairman of Almasa, said: “We are pleased to partner with Canon and support its distribution requirements for the Iraq market. With the company’s comprehensive product portfolio of photo, video and printing solutions, we are confident that our network of committed channel partners will play a key role in growing the presence of Canon brand and help take its product portfolio to a growing customer base in Iraq.”