Xerox in partnership with Darwish Trading Company, its master distributor in Qatar, launched the Xerox Iridesse Production Press for its Qatar-based customers.

The launch event titled ‘Iridesse Launch Color Reignited’ took place in Doha in June. The event was attended by printing and packaging entities from across Qatar, including commercial printing companies, graphics and arts clients from both public and private sectors.

The Xerox Iridesse Production Press is a high speed, six station colour press that combines four-colour printing with up to two specialty dry inks in one printing pass. It can print metallic gold or silver dry ink, CMYK and clear dry ink in a single pass.

“The Iridesse launch in Qatar is one of the biggest of the year. Qatar’s market demand is growing with the oil price recovery in the past few years and local printers are challenged trying to meet the demand of their existing and potential customers. Iridesse will allow Qatar’s printers to gain stronger market positioning and keep their customers from reaching out to other regional printing services suppliers, said Chris Lynch, head of PSG  for the Middle East and Africa operations.