Canon Middle East has expanded its partner programme and eServices in the Kingdom of Saudi Arabia to facilitate innovation, drive business growth and deliver success for partners and customers. The firm has also announced a strategic partnership with Alkhorayef Printing Solutions (APS), a part of the Alkhorayef Group, a prominent player the Saudi printing market. These announcements were made at a partner event in Hyatt Regency Riyadh Olaya, which brought together over 28 resellers, to whom Canon demonstrated the capabilities of its portfolio of large format printers.
Shadi Bakhour, business unit director, B2B, Canon ME, said, “Driven by the Saudi Vision 2030, businesses in the Kingdom of Saudi Arabia are increasingly looking to adapt, evolve, and seize new opportunities. Canon has always been committed to developing our channel ecosystem in the Kingdom and partner with them at every stage of their need. Our unique eServices programme highlights our collaborative approach with our partners to ultimately exceed customer expectations.”
Canon recently brought all its UAE channel partners under one roof to recognise them for business performance and innovative selling practices.