Gulf Print & Pack 2019 ended on a high note as business deals worth millions of dollars were sealed during the bi-annual event.

Xerox, meanwhile, sold more than 6 Xerox Iridesse and 22 Versant 180 Press machines at the show. Among others were Afra International, who sold its lamination and packaging machines.

Al Mahir Printing, which saw onsite bookings of 5 units, was expecting 10-15 more deals later. Its chief executive officer Dilawar Dalwai said, “Lots of customers are coming next week to visit the office then finalize deals.”

Lisa Milburn, managing director, Gulf Print & Pack, said: “We are delighted to hear that exhibitors have signed a significant number of business deals during the show. They are still calculating the combined worth of transactions as a large number of business deals will be finalized shortly.”

She continued: “The introduction of the Innovation Trail, with live machinery and technology demonstrations at this year’s show, was aimed at making Gulf Print & Pack 2019 visitors see just what’s possible and experience the latest technologies and trends in the market live in action. This really paid off, as we received positive feedback from visitors about the demonstrations throughout the entire four days of the show, which is fantastic.”

Echoing this enthusiasm, Chris Lynch, head of Production Technology and Graphic Communications Services, Xerox Middle East & Africa, said: “We were delighted with the level of interest in the Xerox stand and record sales of our Iridesse and Versant machines. This was helped hugely by being part of the
Innovation Trail, which really created momentum in the run up to and during this year’s show, and all our live demonstrations had a fantastic turn out. The seminars we hosted in the dedicated presentation area on our stand were likewise well attended.”