The 18th International Advertising Industry and Digital Printing Technologies Trade Fair, SIGN Istanbul, brought together approximately 400 supplying companies coming from 24 countries who in turn welcomed 21,881 local and international professional buyers and specifiers. Recognized as the region’s most important trade event for this sector, the ratio of international visitors has increased to 13 percent. The fair will be celebrating its 20th anniversary next year and will take place on September 20th to 23rd.  
SIGN Istanbul occupies approximately 30,000 sqm of indoor area at Tüyap Beylikdüzü Fair and Congress Center and for five days it became the center of attraction for the advertising industry and digital printing industries in Turkey and the surrounding region. Such was the wide range of equipment and materials on display, SIGN Istanbul 2017 offered an active business environment where professional visitors who were mostly  in commercial decision-making positions, purchased machines worth of millions of Turkish Liras and signed new cooperation agreements. SIGN Istanbul offers new business and cooperation opportunities to the Advertising Industry and Digital Printing sectors and enables visitors to follow all developments and innovations in these fields. SIGN Istanbul 2017 exhibited the latest innovations in the field of ‘‘printing’’ for a digitalizing world and visitors had the opportunity to see many innovations that are shaping the future of the sector ranging from large size printing machines, textile printing, vehicle wrapping, LED technologies, new generation 3 dimensional printers and 3D hologram advertising applications.