Epson participated at SGI with a bigger booth, launching 4 new models for the signage market and the white plus metallic silver inks. Shihab Zubair, business development manager said, “We have managed to sell 10 machines with our partner Flex Europa and have had serious leads for the new label press, which is suitable for short run label printing. This machine fills the gap for small quantity label printing or customization. Since it is an inkjet machine, it can even print 100 labels directly on the substrate, without wastage. The machine that we displayed is already sold to a UAE based company. You can say that we are gravitating towards short run machines, packaging, labels, dye sublimation, bringing out new colours for signage etc.”