Rawda packaging factory participated for the first time in the exhibition. Talking to PrintWeek MEA, vice president, Housam Siraj Al-Deen said: "Our aim was to create a brand awareness in the Saudi market. We cater to speciality requirements in the packaging. Our plant is two years old. We mainly focus on post-print effects. We use 80% machinery work and 20% hand craft work. For first five years we will target Saudi and then we will grow in GCC. There are lots of competition in the local market. In order to retain the clients, one has to be specialised and strong in at least one category. It can be price, time or quality. This will help you to get your target," he said.