APP, one of the largest paper mills worldwide participated in the show which has more than 150 different types of products. Talking to PrintWeek MEA, executive director, Suresh Kilam said: "We have launched new value added products like sticky pads in our office stationary products and has increased our range of colour papers. Also we have gone into cup stocks, supplying finished paper and the finished cups as well. We have started the aseptic boards for milk and juice cartons which we call as liquid packaging board from China."

"We were forced to enter into the conversion business for liquid packaging and cup stocks, as these markets were dominated and converters were not willing to accept new materials as against the supplies from Western Europe and NA. We are doing a volume of 15K Mt of cup stocks in ME and we expect to do a business of 50 to 60K Mt per year for liquid packaging boards," he said. Talking about acquisition and merger, he said that APP has bought 10 small pulp mills and 1 paper mill as the company needs more raw material. "The coated paper price is dropping because of shrinkage in NA and excess capacity in China which produces 8m Mt. Industrial paper has steady pricing, as demand is increasing and it will be 80% from current 60% in the total paper market," he said.