Sona Commercial participated for the second time in Paper Arabia launching a new swatch book from Cordenons. Talking to PrintWeek MEA, managing director, Vikram Chhabra said: "The new swatch book is very handy and have all types of paper from Cordenons. Every sales or ad agency person can keep it on his table and carry for a meeting. We will be spreading about 1,000 swatch books to GCC market in next two months.

"We also have launched Moondream paper which is suitable for luxury packaging, reports etc. Also we have now Notturno which is economical black paper available from 90 to 700 gsm. In this 110 gsm is a new launch which can be used for packaging and covers. We have also launched new colours like orange and Royal Blue in Plike range. These can be used for cards, covers and inserts etc", he said.

Company has also appointed dealers in Sri Lanka and Bangladesh from Dubai office.

Cordenons exports to more than 100 countries worldwide. Talking about the current market in Europe, commercial director from the mill, Marc Geelen said: "In 2008, we have sold our mill from Belgium, as we wanted to focus more on our core business of speciality grades. Our sales for 2010 are now up to the mark of 2008 levels."