Smithers Pira’s latest market report ‘The Future of Printed Signage in an Electronic World to 2024’ shows a nip to $43.30 billion in 2019 in constant price terms.

The global market for printed signage in 2018 was valued at $43.34bn.  The printed signage market slightly declined by 0.3% year-on-year since 2014.

It is now forecast to recover value in the next five years when growth of 0.2% CAGR will see the market reach a value of $43.73bn in 2024.

There are number of key trends covered in this market report that affects the global printed signage including:

World economic outlook: Promotional and informational printed signage demand will be impacted by changes in global and local economic performance.
Signage in retail environments: Changes in the structure and strategies of the retail industry will have a direct effect on the market demand for printed signages.
Globalization of brand identities: The ease of access to the internet and growth of social identities media mean that it is much simpler now to promote a brand globally.
Technology advances: All aspects of printing technologies continue to evolve and improve printing processes.

Web-to-print platforms for inkjet: Printers take and process orders, for inkjet enabling customers to place orders online that will flow directly to production and on to the dispatch department on completion.