De La Rue has completed the production of official licensed product authentication holograms for Fifa World Cup 2018 memorabilia, which give football fans the confidence that the products they buy are genuine.
The Basingstoke-headquartered business has worked with Fifa since 2006 on the last three World Cup tournaments. All official memorabilia is authenticated with De La Rue’s highly secure holographic labels, which protect against counterfeit goods.
The latest contract was signed in July 2016 after Fifa went out to market to procure the hologram programme for official licensed merchandise for the 2018 tournament.
De La Rue produced more than 120 million highly secure labels for use on the merchandise, which includes clothing, football stickers and souvenir items.
The process of producing the holograms included embossing, coating and laminating while die-cutting machinery used for the job came from AB Graphics.
De La Rue also produces hologram labels for the UEFA (Union of European Football Associations) and the FA (Football Association UK).
The Fifa World Cup 2018 took place in Russia until 15 July 2018. Having reached the semi-finals for the first time since the tournament was held in Italy in 1990, England faced Croatia for a place in the final.