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In the home and personal care market, the packaging landscape is quite varied. Containers come in many different shapes, sizes and materials, posing labelling challenges.

In addition, the need to design sustainable packaging solutions is leading to lighter weight containers and increasing amounts of post-consumer recycled (PCR) content – both of which create specific needs for labelling. For example, containers having PCR as raw material may pose uneven surfaces to label, making it harder to adhere the label reliably during dispensing.

UPM Raflatac’s high-tack RP670 adhesive meets the needs for reliable adhesion even in rough and demanding surfaces.

Choosing the right material can help prevent issues like darting, tunneling, wrinkling, bubbles and edge lift, protecting the brand image for the lifetime of the product. RP670 adhesive is suitable for HDPE, PP, PET, glass and metal packaging.

UPM Raflatac is labelling a smarter future by offering the new high-tack adhesive for film labelling in home and personal care and food applications in the EMEIA region. UPM Raflatac RP670 adhesive is designed for applications where a higher adhesion on a demanding surface is required.