UPM Raflatac is unveiling its new Vanish PCR line of ultra-thin clear film labels available with 90% recycled content face and liners, a global first for sustainable packaging.
More and more iconic global brands are setting ambitious targets for incorporating recycled content in their packaging materials. UPM Raflatac’s Vanish PCR clear labels are ideal for any brand in the beverage, food, or home and personal care segment ready to achieve those goals by being suitable for a variety of rigid containers, including glass and aluminum.
Vanish’s thinner constructions also result in reduced transportation and packaging waste at multiple stages in the operational process. Vanish’s dimensional stability, excellent ink reception and dispensing properties simultaneously allow manufacturers to embrace new productivity gains and increase storage space.
“As the world’s most sustainable labeling company, we want to offer our customers innovative solutions that promote and enable the circular economy and Vanish PCR is an excellent example of that,’ says Robert Taylor, director, sustainability, UPM Raflatac. ‘Constructing clear label face and liners from recycled content has never been seen in the packaging industry before and demonstrates that together with our partners we can make a smarter future and close the circle.”
“Customers are looking for more sustainable alternatives, but it is critical that they still have the same excellent performance customers have come to expect from UPM Raflatac,” said Fernando Giron, global marketing manager, films, UPM Raflatac. “We are proud that our new Vanish PCR film labels still offer the same incredible ‘no-label’ look that has been so sought after. New Vanish PCR labels can help you stay ahead of market trends and meet - or even exceed - your sustainability targets."