A Scandinavian feel has been reported at the finalist selections in this year’s ProCarton ECMA Awards, including Finnish skincare and cosmetics firm Lumene’s creation of a new logo called ‘Wheel of Light’. The packaging concept was developed by packaging manufacturer Edelmann and a British design team from JDO. The goal was to emphasise the brand story that highlights the pure nature and yearly light cycle of the Scandinavian landscape. They said it was clear right from the start that only a bright white carton material like Sappi’s Algro Design would be suitable for this innovative packaging.
“Achieving a packaging solution that is minimalist and eye-catching at the same time yet creates magic through additional nuances and technical features at every glance, that is the art of packaging development,” explains Marcel Heinze, key account manager sales premium packaging at Edelmann.
“For Nordic people, light is absolutely vital, giving us strength for the long and dark winters. This sensation of being bathed in sunlight is what we would like the customer to feel when she discovers Lumene products on the shelf. The extremely white carton from Sappi represents our Nordic way of life of purity and authenticity,” says Kristina Enqvist, packaging development director at Lumene.
The Edelmann team designed a total of seven different types of packaging in different sizes and versions for Lumene. This includes folding cartons with internal chambers, trays, gift packages, integrated height compensation for bottom and lid. Sappi’s Algro Design in weights of 350 and 380 g/m2 was utilised.
“Sappi Algro Design is a well-established material at Edelmann. Its bright whiteness, pleasant surface quality and perfect runnability on production and packaging lines are very impressive. This material allows for any kind of design, including hollow wall packaging, internal chambers, integrated height compensation, a variety of configurations and different types of sealing mechanisms,” Heinze added.