HP has launched a new single-pass digital embellishment line for labels. Priced at around €400,000 dependent on configuration, the Gem embellishment unit was launched at this week’s LabelExpo Europe in Brussels and can work both inline with an Indigo WS6800, which would cost around €800,000 for both, or as a standalone machine. The line is running live on HP's stand at LabelExpo.
HP head of marketing Graphics Solutions Business EMEA Michael Smetana described the machine as “the first digital embellishment solution that is fully integrated with a printing device”, eliminating the need for tooling and mounting.
Previously shown at Drupa in concept form, the machine, which was developed using digital embellishment technology from JetFX, will begin to be integrated with certain existing customers’ WS6800 machines from October and will be available commercially from May next year, at the same time as HP's ElectroInk silver metallic ink, which is also being shown at the expo. HP plans to integrate Gem with other Indigo machines in the near future.
Smetana said: “The beauty about this solution is that it is fully integrated, with one operator and one workflow. The machine has five features and depending on what you go for you get beautiful labels that really stand out on the shelf, high-end cosmetic products, beautiful bottles of wine, it’s a very nice look and feel.”
HP said it enables an efficient print process for any label type, and allows the application of finishes.