Roland DG is known for their wide-format print-and-cut solutions, but in recent years, the Japanese manufacturer has invested their R&D efforts in the growing field of product personalisation. These technologies include UV printing, direct-to-garment printing and, as of Autumn 2019, laser cutting.

Ronee Gillett, personalisation specialist for Roland DG UK, said: “This is a very exciting time for us at Roland as the personalisation market gets bigger, we are building machines that can slot perfectly into pretty much any business, big or small, and give them what they need to grow.”

“If you need to boost your production for heat transfer printing or you want to branch out into engraving, we’ve got something for you. Even if you’re looking for some high-end, customized packaging, we can help you with that too,” Gillett added.

As one of Roland DG’s leading experts in personalisation and garment customisation, part of Ronee’s job is to liaise with businesses of all sizes and help them identify the best equipment to invest in.
“It’s a massive industry and there’s no one-size-fits-all solution – the most important thing is to make sure you have the right equipment. At Printwear and Promotion LIVE! 2020, we tried to help as many visitors as possible find out what they needed to take their businesses to the next level.”

In 2020, Roland DG invested in a larger stand letting them display a wider selection of solutions. While it would be impossible to demonstrate their entire catalogue, the range of technologies on display is nonetheless impressive.