Fujifilm announces the European launch of a new super-wide format platform called the Acuity Ultra, with its first showcase being held at Fujifilm stand D50, Hall 2.2 at the FESPA Global Print Expo 2018 in Berlin in May. Representing the culmination of an extensive market research to understand the needs of super-wide format producers today and the challenges they will face tomorrow. This latest addition to the Fujifilm Acuity range is unlike anything currently available on the market. It forms a key part of Fujifilm’s industrial strategy, offering increased size and quality to make the production of high-end interior graphics much more profitable. Built around Fujifilm’s UV cured inkjet technologies, it offers almost photographic levels of quality with tighter registration and higher production speeds, at a cost that is set to shake up the super-wide format marketplace.
Kevin Rhodes, marketing applications manager, Fujifilm Speciality Ink Systems, commented: “The Fujifilm Acuity series has long been known for its quality and reliability and, by adding this super-wide model to the range, we are now also offering customers a big step-up in quality and productivity. With the extra width, the option to print on three rolls simultaneously and the ability to print at high speeds with no compromise on quality, the Acuity Ultra will appeal to larger businesses and major luxury brands, helping them to boost production levels and profitability in this highly-competitive sector.”
“With a 3pl drop size ensuring the highest possible quality, the Acuity Ultra is ideal for the high-end indoor display market, especially for luxury brands, with the quality comparable with litho and leading water-based ink systems. Based around conventional UV technology, it also runs at much higher speeds than LED cured machines. But as the vacuum table is efficiently water-cooled, there is not an excessive build-up of heat on the print plate, meaning no shrinkage,” said Rhodes.