Apple has published a landmark photobook charting the evolution of product design at the business, and featuring a raft of high-end print production techniques. It is containing over 450 pages congested with photos of the company’s products shot by Andrew Zuckerman.
The hardback book, Designed by Apple in California is on sale. It is dedicated to the memory of the company’s late CEO Steve Jobs.
The project was eight years in the making, and looks back on Apple product design over the course of 20 years. Apple chief design officer Jony Ive said: “The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future.
“This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”
In the foreword to the book, Ive also states: “We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent and inevitable that there could be no rational alternative.”
The volume has been printed on “specially-milled, custom dyed” paper made in Germany, with the finished book featuring matt silver gilded edges. The cover is bound in linen, with a blind embossed spine. Readers can purchase it through Apple Store.