With just weeks to go until the 14th edition of SIGN CHINA - China’s definitive sign event, and the co-located LED CHINA - the world’s largest event dedicated to the entire LED industry chain, exhibitors and visitors have begun to experience the benefits of the “O2O2O Solution.”

Announced in May this year, the “O2O2O Solution”, or “Online to Offline to Online Solution” is the sour-cing system, service, and product jointly developed by UBM and Alibaba B2B under their strategic alliance which began in December 2015. SIGN and LED CHINA 2016, which will take place 19-22 September at the Shanghai New International Expo Centre (SNIEC), will be the culmination of the two companies’ collaboration, as the O2O2O Solution makes its debut.