Avery Dennison has opened new coater at its Schwelm, Germany plant with a €17 million upgrade giving graphics customers across Europe access to more than 7,600 product variations in total. The new coater offers large production flexibility with two coating methods and ten different solvent-based adhesives.

Shaun Hobson, senior business director, Graphic Solutions, at Avery Dennison Materials Group Europe, said that the investment reflected the company’s strong ongoing commitment to the graphics segment: “Our customers want the widest possible choice of application options. This very powerful new resource runs in seven-day operation and broadens our offering further, ensuring exceptional service. The Schwelm investment is one more example of how we are continuing to drive forward graphics innovation and service improvements.” 

The new coater was launched at a customer event that showcased the Schwelm plant’s production and customer service operation, which includes additional coaters, slitters, cross-sheeters and a packaging line, as well as an automated and semi-automated warehouse.

Avery Dennison operates in more than 50 countries with more than 25,000 employees worldwide.