Heat transfer technology specialists Magic Touch Advertising has appointed 2 new distributors - one for Oman (Abu Mutaz Al Subhi Trading, Ruwi) and the other for Tanzania (Darcity Promotion), at this year’s SGI show.

Explains Adrian Vangunster, MD-Magic Touch -(regional distributor): “We have around 27 dealers in MEA region and had appointed two dealers to our territory this year. More talks are around the table for final closure for dealers in this region”.

Celebrating its 25th anniversary this year, Magic Touch Advertising was established in 1989. The image transfer technology was developed by Juergen Hagedorn, owner of Magic Touch.  “In the first year, we were just a division of a screen printing company and this technology is based on a relatively simple concept. We are using one printing device with the original dry toner (known as electro photography in scientific terms) to transfer images on a variety of substrates.  For outdoor signage, we have a UV protected film which protects against the direct exposure to the sun. The Magic Touch has grown and we now have more than 50 master distributors globally. Here, OKI is our preferred partner since they have the most compatible toner,” explains Hagedorn.