Muller Martini showcased its latest innovations at two events in Casablanca.

The manufacturer exhibited its newspaper inserting system, AlphaLiner at WAN/IFRA Afrique trade fair and presented its web offset printing and finishing systems at event hosted by its local partner, Redagraph.

About 50 local printers took up the invitation from Abdou Moukite, founder and owner of Redagraph, and his son Reda, who is the managing director, to come to the Hyatt Hotel in Casablanca for a presentation of the latest Muller Martini technology ahead of the opening of the WAN/IFRA Afrique trade fair, which took place in the same city on the following day.

Alois Hochstrasser, director of Muller Martini Marketing AG said, "Automating production processes in printing houses and bookbinderies is an essential feature that helps to guarantee reliable and efficient production to excellent quality standards."

The Moroccan printers and bookbinders showed an interest in the variable-size VSOP web offset printing press and the SigmaLine digital book production system.

Representatives of Muller Martini made presentations at the event which culminated in Youssef Ajana, CEO of Imprimerie Idale placing an order for Primera C110.

Muller Martini's participation in the two-day WAN/IFRA Afrique trade fair saw several queries from newspaper printers for flexible AlphaLiner inserting machine, it was learnt.

"We had several interesting discussions with publishers and chief editors from a number of Francophone African countries," said Jules Dietz, sales manager-Africa.

Abdou Moukite, owner of Redagraph was presented with the 'Chevalier de Gutenberg-Maroc' award at WAN/IFRA Afrique, at a special ceremony attended by the Moroccan information minister Khalid Naciri.