A reliable approval process in packaging production requires the use of physical reference proofs, so-called ink drawdowns. Only with physical colour cards can the printshops or customers visualize with certainty what the final printed result will look like.

GMG has launched a digital colour card as the proofs of choice for the approval process of packaging projects, which it claims combines digital efficiency and spectro-photometry precision with the reassuring tangibility of a proof you can trust.

In a statement released to the press, the developer of colour management software solutions for advertising agencies, pre-press firms, offset, flexo, packaging, digital and large format printing presses, as well as intaglio printing companies announced that the GMG ColorCard stands for reliable colour, irrespective of the substrate.  Corrugated cardboard, for example, is simulated on the digital colour card. This provides a digital proof that accurately represents the final print result. GMG ColorCard applies colour science to achieve reliable and repeatable results that brand owners, designers, ink technicians and printers can trust.

Those familiar with the process of producing manual ink drawdowns will know how time-consuming the process is. And therefore GMG ColorCard is the solution and shows a result in under three minutes. A packaging project often requires multiple ink drawdowns or additional cards to be produced later in the process, and GMG ColorCards can be produced within minutes.