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A new survey conducted by international research company Toluna in June 2016, provides insights into how consumers view environmental concerns making paper more difficult, and costly, to access.

The survey questioned more than 7000 consumers worldwide.  Among its findings, the survey reveals that many consumers want to retain the choice of using print and paper, at no additional cost, and that many question or feel misled by “go paperless – go green” and similar “greenwash” claims – believing cost savings to be the primary driver for organisations looking to phase out paper-based communications.  

Despite some concern over environmental impacts, many respondents preferred paper-based communications to digital alternatives, with ease of reading and a lack of internet access among the many reasons given. 

A large majority recognised that paper-based communications can be sustainable when produced and used responsibly. A lack of awareness of the industry’s positive environmental activities (especially sustainable forest management and recycling) persists. The majority of respondents were also unaware that paper is one of the most recycled products with recovery rates of 72% in Europe.

Key findings from the survey include: “Go Paperless-Go Green” claims  questioned by many; consumers print and file bills and statements sent electronically; many people need a paper option and don’t want to be forced into “digital only”.

For a full version of the survey view: www.twosides.info/UK/Global-Research-Survey.

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