Afra International becomes the exclusive distributor of Edale for the Middle East region and Africa. Edale is a supplier based in UK for narrow-mid web flexographic and digital printing presses and converting equipment. Afra will be selling their FL3 for flexible packaging, FL-5 for carton as well as flexible packaging.
Talking about the partnership, Vinay Krishnan, general manager of Afra, said, “We have been looking up for a supplier like Edale and have been preparing us to offer better service support for the last couple of years. In addition, we have been gazing for a specialized manufacturer who has a good success rate for the niche area. Finally, after the long lasted talks for the last one and half years we have become partners now.”
Darren Pickford, sales manager from Edale, commented, “We have temperament of producing products based on the feedbacks that we received from the customers and upon the requirement we produce them for the clients so through the partnership we are going to do the same for the Middle East customers too. In addition, our UniPrint technology offers allows you to produce consistent high print quality irrespective of your cylinder size.”