Egyptian President HE Abdel Fattah Al Sisi will sponsor the first pacprocess MEA, which is going to take place from 9 to 11 December 2019, at the Egypt International Exhibition Centre in Cairo, in parallel with Food Africa, and will be organized by Messe Dusseldorf, IFP Egypt and Konzept. Support from the highest political level underscores the importance attached to pacprocess MEA by government organization and ensures that the fair is highly attractive to potential visitors. The political leaders in Egypt are relying on sustainable trade fair concepts to attract investors to the country on the Nile and develop markets accordingly.

The Premiere of the ‘Arab Star Pack’ Award also has the aim of promoting the sector with a focus on Arab companies. Winners of the competition will take part in the World Packaging Organisation’s (WPO) international awards.

The Arab Star Pack Pro Award is aimed at companies from the packaging industry in the region. The competition seeks to find the best in Arab design for packaging of consumer and industrial goods. The concept was recently presented at an event of the German-Arab Chamber of Foreign Trade, printing industry division, which cooperates with the Industrial Modernisation Centre (IMC) and the regional office of the United Nations Industrial Development Organisation (UNIDO).

The award is specially targeted at Arab companies and projects from the packaging industry with the application areas of agricultural products, food and beverages, pharmaceuticals and cosmetics, as well as cleaning products for the household, in addition to industrial goods and non-food articles. The evaluation criteria for the award include functionality, ergonomics, sustainability, packaging design and information, general execution, innovation and creativity. The jury is made up of representatives from international organization and designers and experts from the food and consumer goods industries.