Cape-based Spectra Graphics has launched a new range of digital printing services with the purchase of a Xerox Color C70 printer/copier from Cape Office Machines and Bytes Document Solutions.
Traditionally a latex signage and large format print business, Spectra Graphics owners Jeremy and Bridgette Andrews say the company was eager to explore new higher-volume, lower-cost printing opportunities to complement the signage business.
“Until now our business focused on large-format, lower-volume products that cater for a niche market, and while we’ve performed very well in that regard, we’ve also noticed an upswing in customers asking us for more standard print products such as business cards, flyers, booklets and other stationery,” says Andrews.
“While investigating different solutions to make that happen we met Stuart Daniels and the Cape Office team, who educated, advised and guided us towards what we needed and how to make it work,” he says. “It made a big difference to us, starting at ground zero, to have the support of someone so experienced and knowledgeable, and to have access to products that are so far ahead of anything else in their price range regarding quality and features.”
Andrews said, “I’m particularly impressed by the quality of its smaller prints, like logos, which reproduce every time with incredible clarity and colour accuracy, which makes our products stand out from other walk-in printers in our area.”