Canon ME recently launched ‘Makaseb’, a loyalty and rewards program for all its customers involved in the printing and publishing sector in Egypt.

‘Makaseb’, an Arabic word for gains or profits, is a scheme aimed at incentivising Canon’s B2B partners in Egypt. The event held in Cairo recently saw the participation of various companies involved in graphic arts, Print-for-Pay (P4P), banking and other corporate sectors who have all been using Canon’s printing solutions for a considerable amount of time. 

Speaking on the occasion, Usama Zaki, VP, Integrated Office Systems a Canon – Océ Authorised Professional Print Partner in Egypt said: “Canon has had a successful stint in Egypt and enjoys great references in Graphic Arts, publishing and other industries including banking and insurance. Its colour imaging solutions have particularly attracted considerable amount of success among these companies. Canon’s ‘Makaseb’ program aims at rewarding these loyal customers with several benefits while further streng-thening the relationship.”