Sole distributors for Heidelberg in Egypt, Libya and Sudan, Youssef Allam Integrated Printing was represented by a team of 20 people in Drupa 2012, having its own meeting room to receive customers and partners. They organized a guided tour for 60 Egyptian printers, in coordination with the Egyptian Printing Chamber, introducing the printers to the two newly launched digital machines.

Youssef Allam invited Bernhard Schreier - chairman of Heidelberg and president of Drupa 2012 as a keynote speaker for the Egyptian Printers Day. "Printing is a driver for the Egyptian society," said Schreier. "Now I see Egypt as a emerging market than before especially that it is now emerging out of transitional phase and having a completely new society."