Lebanon based engineering company XOL Automation, serving the converting and web handling industry in the MENA region, have been appointed as resellers for Cloeren Incorporated, Martin Automatic and Switzerland based, Pantec GS Systems.

Speaking of all the three manufacturers, Marcel Hage, chairman of XOL Automation said, "Since 1975, Cloeren has set the standards for innovation in the design and manufacturing of feedblocks and extrusion dies."

Among the MENA countries where XOL will represent Cloeren will be UAE, KSA, Kuwait, Qatar, Egypt, Oman, Jordan and Syria among others.

Explaining his enthusiasm with Pantec products, Hage said: "We are very excited about teaming up with Pantec GS Systems as they are the proven leaders in print refining as well as foil saving technology. Beauty products, packaged foods, and bottles are just a few of the highly competitive markets where clients are leveraging high-quality refined labels to differentiate their products on the supermarket shelves. Hot foil stamping, hologram application and embossing are some of the key technologies applied by label converters and printers to make such products stick out." XOL will be the sales agent for Pantec's inline systems for hotfoil and hologram processing

Gavin Rittmeyer, VP- sales and marketing for Martin Automatic said: "We are happy to partner with XOL in the MENA region. Their sales engineers provide a consultative approach toward helping customers identify web handling issues and making sure that the customer's return on investment is worthwhile. We look forward to working with them to meet the splicing and web handling needs of printers and converters in this important and growing