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SGI Dubai 2020 show organisers, International Expo Consults, stated that UAE’s car wrapping industry is set to grow further in the UAE due to the growing trade exhibitions, leisure destinations and mega product launches in the country.

According to IEC, in 2020, several businesses small and large will continue to turn to car wraps as one of the best, most cost-efficient forms of branding and advertising.

SGI Dubai 2020 had a dedicated area for car wrapping, to display the sector’s latest technology and trends. Al Shabak, Mactac, Strings International, Avery Dennison, CMYK, Arlon, Unifol and Orafol Middle East were the brands at the SGI Dubai show that showcased the car wrapping solutions. Some of these brands also wrap aircrafts.

“The trend of car wrapping was more popular in US and European markets.  However, we have seen a growing trend year-on-year, whether it is to celebrate the contry's National Day or for advertising purposes the cars and vehicles are getting transformed with creative car wraps.  This trend is fast catching up in the UAE and other countries in the region. Car enthusiasts are seeking to customize their personal vehicles with full vehicle wraps. With more awareness about the versatility and convenience of car wraps, more consumers will turn to personalization,” said Sharif Rahman, CEO, IEC.