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According to International Expo Consults (IEC), the organizers of the SGI Dubai show, the signage and wide format printing industry in the African continent would immensely benefit from the upcoming trade show. The show, currently in its 23rd consecutive year, will be held at Dubai World Trade Centre, between January 12-14, 2020.

According to published reports, the MENA printing market is set to touch $54bn by 2022. Furthermore, African Development Bank projects the GDP to rise by 4% and 4.1% in 2019 and 2020, providing an increased spending on advertising and marketing and subsequently printing and signage.

Sharif Rahman, CEO, IEC stated, “Among the growing number of SGI visitors from across the world every year, we have been witnessing a growing contingent from the African region – particularly from Kenya, Nigeria, South Africa, Sudan, Uganda, Ghana, Namibia, Tanzania, Egypt and Libya – year on year. The geographical proximity of our show provides an accessible platform for the African business owners to source top of the line machines with the latest technology. Bypassing middlemen, the visitors to the show are able to get the most competitive rates directly from the exhibitors and manufacturers of the top brands.”

SGI Dubai 2020 would be beneficial for African sign-makers, print and production manufacturers, media agencies, mall owners, car wrapping industry, real-estate developers, hospitality and tourism industries, 3D printing industry, architects, brand and image consultants among other stakeholders.

“The show has been an integral part of not just the Middle East, but its influence extends to larger parts of Africa as well.”