3M conducted a special Illuminated Signage Institute event on 13th February 2019. The full day training event was held at the 3M Innovation Center in Dubai Internet City, Dubai, UAE. 50 of the region’s biggest signage professionals were in full attendance at the informative event. Attendees to the event included 3M SELECT Platinum, Gold and Silver partners and they came from UAE, Bahrain, Kuwait, and Pakistan.

The focus of the training event were 3M films and overlaminates. These are designed to provide more colour depth and light control, while being tough enough to stand up to the elements. “These 3M films and over laminates give your outdoor and indoor illuminated signs that extra visual ‘punch’ that really lights up the night,” explained Jason Wells, the Regional Business Leader for 3M Safety & Graphics Business Group at 3M Gulf Ltd. 

Products showcased at the Illuminated Signage Institute event included 3M Envision Translucent Film Series 3730, 3M Scotchcal Translucent Graphic Film Series 3630, 3M Panagraphics Flexible Substrates, Envision FS-1 Flexible Substrates, translucent coloured films, translucent printable films, light management films, illuminated sign overlaminates and other graphic and signage solutions. The trainers at the event also focused on the fact that 3M’s lineup of Colored Translucent Films are currently available in over 100 shades with the option of developing custom colours.

Trainers at event focused on topics such as 3M Sign Design. Live demonstration of 3M’s powerful Visual Attention Software was also conducted. Information on design possibilities for brand owners in retail, banking, hospitality, and oil & gas was also shared at the event. Other topics at the training event included the science of signs, signage and digital printing trends, 3M MCS warranty and complete overview of 3M Solutions product portfolio.