Konica Minolta Business Solutions Middle East will be taking part in the Gulf Print and Pack 2019 running from 15th to 18th April at Dubai World Trade Centre. As one of the leader in the commercial printing and packaging industry Konica Minolta will display its integrated offering for the commercial and packaging industry. In addition, the company will also give live demonstrations of its latest technologies and products which aim to shape the future of the printing and packaging industry in the region.
Gulf Print and Pack is MENA region’s major print event that provides companies’ unparalleled opportunities to meet international suppliers, learn the latest market developments, and discover the recent innovations in the printing and packaging industry. Konica Minolta identifies the event as an opportunity for printing and packaging industry leaders to discuss market trends for the coming year and highlight the latest technologies and solution which represent growth opportunities for the industry.
“The show is an ideal platform for us to not only show the presence of our brand in the region but also to showcase our state-of-the-art products and solutions. We look forward to once again working with our partner in the region Juma Al Majid at the event, who will support us on the technical installation and demonstration of the products. Our aim is to give the visitors a glimpse into the future of the print and packaging industry by highlighting the new technologies that are available to them,” said Pauline Brooks, marketing development manager, marketing division UAE, Konica Minolta.
She added, "We have always gone to great lengths to engage with our suppliers and customers. Our participation in this event will help us to incorporate their feedback and suggestions into our future products and services, we are delighted to be attending the event for the second time and hope to build on our success from the previous years.  The Middle East’s print and package printing industry is set for a significant increase in several potential markets in the region. Konica Minolta believes there is a bright future for the region's printing and packaging industry as the packaging sub-segment is expected an increase by 2020."
Talking about Gulf market, she added, “The label sector continues to be a growing market and was forecast by Smithers Pira to be worth a total of $36.98 billion in 2017. This same source also predicts that growth will continue at an average rate of 4.1% per year up to 2022, making labels a $45.22 billion market. Speed to market, short run and creative solutions, is providing added value to customers, and becoming even more important in the label sector, Konica Minolta expects these trends to continue. In addition, we have observed both in labels and in packaging that brands increasingly want to add value through innovative decorative and tactile elements within the printed piece. In this regard, technology such as the digital embellishment systems of our strategic partner MGI is a ready-made opportunity for label converters to offer highly creative services and win new business.”
She further added about Expo 2020 and Gulf Print & Pack participation, "We are very encouraged with regards to Expo 2020 and hopefully we can expect to see an increase of business volume as we head towards the World Expo in Dubai. However, we wait to see if the demand for business flattens after this prestigious event. It’s very important for the region as it gives everyone the opportunity to see the latest technical innovations and products that are available, not everyone can travel abroad to visit some of the larger national exhibitions, so it’s wonderful as a manufacturer that we can bring our latest offerings to Dubai for everyone to see. Other exhibitions in the region usually focus on particular parts of the printing industry, but Gulf Print and Pack covers all areas of the business.