Continuing its mission to be one of the leading global manufacturer of fine paper and packaging, Neenah, Inc. announces a new strategic distribution partnership with Sona Commercial LLC to distribute its products in the Middle East, Africa and Indian subcontinent. Earlier, Neenah was distributing its products through Papers Worldwide in these markets.

Based in Dubai, Sona Commercial LLC is a decade old organization engaged in the marketing and distribution of fine papers. Sona Commercial LLC has always been one of the leader for bringing fine quality creative papers to the Middle East, Africa and Indian subcontinent, from the best paper mills across the globe.

 “We are very pleased to announce Neenah’s partnership with Sona Commercial LLC,” said Robert DeLeon, vice president, international sales, Neenah, Inc. “Customers in these markets will now be able to access Neenah’s market leading brands through this highly regarded merchant.”

“Differentiation and innovation are key components for driving further growth in premium paper segments,” said DeLeon. “We chose Sona Commercial LLC because of their market knowledge and distribution capabilities as well as the consultative role they take with clients.”

With the rapid economic growth of these areas, the demand for fine papers in the Middle East, Africa and Indian subcontinent is also growing. “We took this opportunity to enhance our portfolio and capture a new arena that is complementary to what is currently available in the marketplace. We are excited about this partnership and believe that our customers will be excited as well,” said Vikrant Chhabra, director, Sona Commercial LLC.