With the print industry undergoing rapid changes, print service providers are on the lookout for the latest game changing technology and solutions to grow their business. On September 19, 2018 Xerox Emirates launched the Xerox Iridesse Digital Production Press, a high speed, six-colour print engine in the UAE.
The one day event held at the Salsali Private Museum at Al Serkal Avenue, the region’s foremost art hub was attended by over 150 customers & partners from across the UAE. Set up in an art gallery, attendees from the graphics art industry, commercial printing presses and various vertical segments had the chance to see firsthand the Iridesse’ capabilities, workflow automation & striking iridescent colours and specialty embellishments never seen before in digitally printed pieces.
The event not only showcased the reveal & live demonstrations of the Iridesse but also demonstrated the capabilities of variable data printing using XMPie, augmented reality and business consultancy services.
The Iridesse is the first digital press that combines four-colour printing (CMYK) with the capacity to have up to two specialty dry inks in one single printing pass. Customers can create lucrative applications with spot colours, metallic and mixed metallic gradients and specialty enhancements.
The secret to the Iridesse “wow” is Color FLX Technology which is a real time saver. A big part of Color FLX Technology is its EZ Swap capability, which enables fast, efficient Specialty HD EA Dry Ink changeovers so customers can vary and execute more high-value print embellishments more easily – with no maintenance or cleanup.
What’s next? Going forward, white dry ink will also be added to the specialty dry ink lineup to accommodate printing on dark coloured or other specialty papers producing premium finishing and sense of seasonality of the printed images ultimately adding value for effective marketing activities.
This digital press is definitely a game changer for the printing industry!