Gebo Cermex has installed two comprehensive end-of-lines for production of shampoo and conditioner in shaped bottles at Unilever’s site in Dubai. The largest personal care factory in the Middle East and Africa, Unilever was looking to use new technology that, combined with a modular design, ensures faster, shorter, and highly responsive production lines that cut lead-time to market.
With eight formats to handle at 350 products/min per line and multiple changeovers per day in maximum 10 minutes, Gebo Cermex provided an array of equipment, from robotic product collation to shrink-wrapping and palletising.
Over the next five years, the Middle East-African market is expected to be the fastest growing region in the world for beauty and personal care products.
Gebo Cermex has supplied 19 machines across the different production lines of the 100,000sqm facility, including packers and shrink-wrappers for premium pots of skin cream or tubs of facial cream in cartons.
To secure the end-of-line performance of their two packaging lines bottling shampoo and conditioner products, Unilever relied on the engineering and robotic expertise of Gebo Cermex, alongside with its capacity to combine and customise existing solutions to comply with any customer’s specifications.
Jean-Philippe Beduneau, strategic key account director for Unilever at Gebo Cermex, said the company’s expertise answers demanding requirements of the food, home and personal care sectors, such as care handling of sophisticated containers, ultra-flexibility, and the high demand for line speed increases.
“Our existing portfolio is also able to respect the specifications typically linked to shaped, unstable bottles. Nevertheless, in the Unilever case, their expectations about line speed and maximum time for changeovers challenged our design department to stretch the boundaries of the current range and merge modules and technologies like we never did before.”
Gebo Cermex was able to ensure easy and fast changeovers through its robotic collation.
Unilever opted for product management through six robots, using FlowDesigner, the Gebo Cermex flow management and product tracking intelligence for gentle bottle handling and continuous batch preparation.