HP Inc. participated for the 4th consecutive year at INDEX Exhibition – Dubai.  HP showcased technology that revolutionised the interior design industry by offering a new and simplified process of design delivery.
Partnering with local and international designers, HP demonstrated various design applications printed with their unique HP latex technology.
Mark Ward, regional business manager – HP Middle East and Saudi Arabia stated: “We are not actually trying to promote our printers or technology, but we are promoting applications which are important to the architects and interior designers. We are looking for experiences through the event. The traditional material in the hotel industry looks repeated to the customers but if they are using our applications, it will allow them to make it more customized/personalized. The event will allow the architects and designers to know that the digital printing involvement.”
He added, “With the design market expected to reach $36 billion in 2019 in the UAE alone, designers and architects are constantly on the lookout for advances in this industry which can support their designs in an efficient manner. HP latex technology was designed to address all these needs and to provide designers with an all-in-one solution.”