HP Inc. conducted the Mini Big Books campaign to reinvent family storytelling in the UAE. Held from 18th – 27th January 2018, the Mini Big Books campaign gave children the opportunity to create their own personalised story books and read them together with their parents. Stephane Rogier, Head of the Print Business Unit at HP Inc. said “We are extremely excited to be launching the Mini Big Books campaign in the UAE. HP provides 10 beautifully crafted stories that will place your child in a range of exciting adventures. In a world full of amazing stories, every child wants to be a hero, and we wanted to help make their wishes come true as they share their tales with their parents.” Other fun activities took place at the stand which include a photo activation using the HP Sprocket and HP Sprocket Plus. Families visited the HP stand at Mirdiff City Centre on Level and participated in the activities for free.