HP launched 2 Designjet printers for indoor and outdoor signage applications. According to company officials, the latex based 2.64 m (104-inch)-wide Designjet L28500 printer delivers speeds up to 70 percent faster than the to-be -phased -out Designjet L25500 printer, while the 61-inch L26500 is suitable for customers entering the soft signage market. A launch event was organised by HP in Barcelona, where customers and members of the press were invited.

Both systems feature new 792 Latex Designjet Inks, which produce blacks and glossy results on banners and self-adhesive vinyl, and feature double-sided printing capabilities. The printers are compatible with about 500 media solutions, including the new HP double-sided HDPE reinforced banner material, eco-solvent compatible media and low-cost uncoated options.

"The new devices produce 1,200-dpi output with outdoor display permanence of up to three years unlaminated or five years laminated for high-quality, long-lasting prints. The output also dries inside the printer, boosting productivity for double-sided print jobs, and allowing immediate finishing or use," said Santiago Morera, vice president and general manager, large format printing business.

"The environmental consciousness is increasing across the globe, with people from Europe, USA and even Asia asking about the footprint of the technology they are using, and this is how we would like to strategise our products," added Morera. "Customers also want one solution that can be used for multiple jobs and applications. We also plan on expanding into new markets and applications."

Customers present at the event while appreciating latex technology, however expressed an opinion that HP inks were expensive.

The L28500 Printer is expected to be available January 20, 2012, while the L26500 is already being sold since November this year. "With 9000 latex ink systems installed worldwide, HP is offering a superior alternative to eco-solvent solutions that delivers versatility and ease of use," said Morera.

HP also launched HP Latex University which will conduct workshops by experts, online seminars with 9 training modules and training videos in 10 languages.