Born in the south Indian city of Bangalore, Priyadarshi Singh belongs to a family of journalists who introduced him to various printing technologies. Walking along a similar path as his grandfather and father, Singh is the general manager of Al Omeira Printing and Publishing in Abu Dhabi. “We lived near a newspaper printing press so I grew up listening to the ‘rhythm’; of linotype machines. I wouldn’t miss a chance to visit my father while he was at work so I could see the press in action.”

This curiosity led him to study Printing Technology from School of Printing in my hometown. Soon he started working as a supervisor at an English national daily – Indian Express. “Later I joined a company that was into security printing, which was a new concept back then. This was my turning point as it paved way for me to come to the UAE in 1990.”

Al Omeira was founded by Al Rashed Naser Al Omeira in 1970 with just five employees. The first printing company in Abu Dhabi is now 170 members strong. “In 1976, the company entered into a partnership with Mohammad Ghos Khawaja, who took the reigns as its managing director and led Al Omeira to new heights of success focusing on the growth and innovation in printing technology,” Singh added. This year, the company is celebrating its golden jubilee in the printing industry.

Al Omeira specializes in complete security printing solutions. “We own Xerox digital printers including Versant, Nuvera and the latest six-colour Iridesse, which has proven to be a gamechanger for us given it versatility and ease of operation,” shared Singh.

Among the other solutions provided by Al Omeira are thermal paper rolls, digital printing, on-demand printing, financial documents and statement fulfillment. The company also offers commercial printing and packaging services for business cards, computer forms, labels and various packaging products.

In his 25 years of association with Al Omeira, Singh observed the printing industry evolve majorly in terms of conventional to digital technology. “Now you can instantly print the same conventional press quality in digital press,” he said.

According to Singh, Al Omeira has won accolades from the government as well as clients for their effective services. We owe our success to our loyal patrons and long-term employees who have helped us provide top quality products and best services. Our company is employee-centric as most of our members have been with us for over one or two decades. On our part, we always pay on time and provide benefits according to the market standards. We also conduct sessions on physical and mental health. One fun yet important practice in our offices are taking 20-minute power naps after breaks,” added Singh.

The general manager considers the company’s success as his personal idea of victory. “The most memorable moment in my career was planning and building Al Omeira’s new print manufacturing plant sprawled across 170,000sqft with a modern layout. It took three years of hard work and dedication to see through the construction and shift all our equipment safely to the new facility,” Singh recalled.

Commenting on the challenges in the printing industry, Singh said: “As a traditional printing company, we continuously invest time in learning about the modern technology. We have been able to meet the market demands with innovation, knowledge and talent. Business is a cycle of success and failure. I believe the current market trends are supportive towards the printing industry as we continue to introduce new products and services to amplify customer experience.”

Regarding his company’s immediate growth, Singh said: “We have always been on a soft pedal in terms of name and fame but we seek to invest in new technology and equipment so that we are a step ahead in the market. Currently, we are gauging the post Covid-19 market trend and will invest or diversity accordingly.”

When asked how the mushrooming number of printers in the region is affecting business, Singh said: “Many rue about supply over demand but it’s a matter of having the key and using it wisely. Market provides many business opportunities and retaining clients is crucial. We have been strict with our credit policies. When you give clients the right attention and quality service, they pay on time and according to your credit terms.”

Lastly, Singh advised printers to opt an attitude to conduct fair business instead of focusing on eliminating competitions for the healthy survival of businesses in tough times. “Great business achievements are not a result of a single person’s effort but an entire team of dedicated people.”