David  Moujaes, general manager of Four Films Printing Press, Kuwait, in conversation  with Prashant Chaurasia, recalls the burgeoning of highly mechanized ‘metal slug era’ into the inevitable age of digital advancements for the assertive markets in Kuwait.

David Moujaes, son of George Moujaes, the founder and owner of Four Films Printing Press (Estd. 1976), Kuwait is the present general manager shouldering the responsibility since mid-nineties. Originally a Lebanese, born in Kuwait, he holds a Bachelors of Science degree in Business Management from the Notre Dame University of Lebanon. Being a successor of one of the Kuwaiti veteran printer, he joined his father, George Moujaes, soon after graduating. He has always been visiting most regional as well as international trade shows since 1992.  He backs the trade shows as being a progressive learning experience for him. With each show exposing him to new technology, and the worldwide industrial trend setting entrepreneurs.
 In this respect, Moujaes says, “I would like to thank the ruler and the Government of Dubai for hosting all sorts of fairs that are industry related and allowed us to mingle and meet with our partners in the region.”
After having enough technical experience extending from the mid-fifties, working with the reputed printing establishment Al-Nahar daily in Lebanon, “David’s father, George Moujaes arrived to Kuwait not before 1962 joining then “Moughawi Press” and “Al-Siyassa Daily”. The inevitable outcome after the introduction of computer technology in the prepress industry ignited in George the challenge to summon all the experience he gained since the late fifties. Dedicating his success to his father Moujaes says, “The good reputation, determination and the solid base my father created for comparatively small company, attracted me to dedicate myself to his lifelong efforts.”Started as the deputy general manager at a freight forwarding company in Lebanon, Moujaes joined Four Films as a desk top publishing expert. He slowly developed his skills and climbed the ladder to head the prepress department. In 1998, the company added a new branch in the heart of the Kuwait city of which Moujaes headed the management.
The highly mechanised era was largely evident in Kuwait back during the Middle East developmental phase. Since mid-60’s the industrialization boom ignited with the world eyeing the Arabian markets. Moujaes believes with the advancements in the minds of the people the technology branches faster. Commenting on the Kuwaiti market, “Despite the fact that Kuwait is a small country, yet clients are very sophisticated, exposed to the latest techniques & equipment, this helps us to cater business to our investments.” He continues, “The mid seventies marked the first challenge which was the end of typesetting using metal slug machines (Intertype); our reactions was entering the phototypesetting era using the Linotype machines, and provide the market with bromides. Second challenge was to excel in the desktop publishing software, educate the market and invest in new Image setters and drum scanners. Third and the hardest challenge was when in drupa 2002 we were compelled to buy a CTP plate setter finding that our commercial name was out of date due to this major change in technology, we then changed it to Four Films Printing Group which turned to be one of the big names now in Kuwait’s printing market.”
Sounding affirmative about the market downtimes, He explains it as ‘bright side of opening more doors for new opportunities.’ He says, “The Longer the economic crisis will persist the harder it would be on the printing industry. Despite this gloomy picture, I believe that this bears within a motive for us to keep on fortifying our reputation, partner with our personnel, suppliers and clients to be capable of mastering the market dynamics that will allow us to have a healthy entity during the comeback of the better days.”
As of present situation, he mildly blames the regional credit policies for not considering the fact that, ‘industrial plants are pillars for the future elevation of the society’. Moujaes believes that the demand is there but printers need to co-operate with educating and learning rather than concentrating on mere price-wars. He also believes in worker’s creative exposure with new technologies, hands in hands with moral and financial support. Moujaes says that the most major award their press has won is ‘staying in a business that kept growing since 1976.’
An Arabic poetry hobbyist, Moujaes loves to learn about different cultures. He believes in hard work and says that success comes with the confidence you earn by your team, the market and your own product.
Signing off he says, “Good days will come back only if we cease the shrinking circle of people who share a common interest along with educating ourselves and our markets in order to avoid becoming obsolete.”