Mohsen Nasry, owner and general manager of Concorde Printing Press Shoubra, Cairo in conversation with Prashant Chaurasia elucidates his 30 years of experience in the ancient markets of Egypt, today facing an unprecedented economic challenge.

Electrical engineer by qualification, Mohsen Nasry studied at Ain Shams University, Cairo Governorate. He established the Concorde Printing Press in the capital city of Egypt in 1981,  starting with minimal investment & manpower of just 8 employees.
“It has been over 30 years since I entered this field.  My interest germinated when I went to print my graduation project in one of the printing centres. At this time I was studying in the university, slowly I started learning concepts related to printing and how the industry functions in Egyptian market. This led me to open a small print house serving the local markets, which now is one of the most well known in the region as well as Europe,” says Mohsen Nasry, general manager, Concorde Printing Press.
Concorde Press specializes in 4 colour printing with a 5th colour out of either (R,G,B) or clear ink for special effects, variable data printing, 3D effects and customised textures. Egyptian markets was the prime gateway for the Middle East back then, even now in volumes Egypt leads the line. Nasry says, “The changes that I have seen in the printing industry in this market is the rise that occurred in the prices of the raw materials, papers, almost everything and facing new competitors but this used to motivate us more and more to develop the company better.”
Originally from Shoubra, Cairo, Nasry believes that a company is tested best in such times when the circumstances are not close to ideal. How well can an organisation perform and sustain with continuous flow of jobs, or even deviate to a complimentary market rather than hibernation. Once the thrust from such situations are surpassed by any company it becomes strong enough to tackle any markets situations.
Starting with mere 8 employees, today Concorde Press houses 220 employees, “Retaining my employees was not a big challenge for me even under this bad circumstances, I have never fired somebody because of bad economy or recession. We also provide employee benefits like insurance, raises and promotions.”
“With good working system, adaption under any circumstances, Concorde Press has also set some rules & policies to reach a distinguished and well-known product among its competitors. Under the theory of ‘Triangle of Success’ in which the three angles are time, quality & price, the power lies in how these factors work together,” says Nasry.
Putting light on the recession period that is still existing in the local markets, he comments, “I don’t feel good about the current market and industry trends but I am certain that market will pick up afresh in the next months. Particularly we are affected by the global inflation and market lower demands but we can adapt ourselves under any conditions. That’s why we survived until now and consider ourselves as one of the top printing house in Egypt if we are not the first.”
“The last 2 and half years it was very difficult to our company because it was the Egyptian revolution in 2011 and there were many challenges but we tried our best to overcome these. We know how to deal with crisis so that shows how strong we are.”
Nasry says that the future plans are kept on hold for a while till the political situations and the currency stabilizes then we will plan something.
“There is no excess supply over demand situation, there are a good amount of presses in Egypt and we are quite satisfied with the flow of jobs too.” says Nasry.
Commenting on the credit period and the return policy, “The credit period taken by print buyers was not affecting my returns in the past but it started to affect now in dealing with some companies in the past years. Credit policy that exists within the market is good but again it changes from time to time because of the market and the events that Egypt is facing at present.”
Far to reach the digital outburst occuring in the global industry, Nasry believes that the Egyptian markets has yet a long way to be called a digitally developed one.
Nasry has an immense interest in reading specially about religion, politics and stocks. Signing off he advices the printers saying, “Companies during recession/instability should theoretically study the market and competitors, accordingly lower their prices while never compromising on quality.”