Any product used for communications in modern times  needs to be print, online and mobile compatible. Technology that adapts, works smarter and keeps pace with the digital innovations will rule the roost.

Print is still a very powerful tool for communicating, branding and marketing - however we need to re-evaluate its power.   Print today needs to be more interactive, be able to connect the brand and the consumer,  flexible and adapt to the mobile revolution. New machines released into the markets need to factor in  and integrate with current requirements to be able to face digital challenges on its own merit.

This edition of PrintWeek MEA, we have featured interviews taken from exhibitors at 2 exhibitions - the eighteenth edition of Sign Istanbul and eighth edition of Paper Arabia 2015. 

The signage industry in the Middle East region is showing steady growth, a fact reflected in the exhibitor and visitor numbers at Sign Istanbul.  

Our Star Products in this issue is the Mcor Iris HD 3-D printer that builds a model out of layers of pre-printed paper and Heidelberg’s Prinect Digital Front End workflow.

So grab your copy of PrintWeek MEA for a complete update on the happenings in the PrintWorld.

Until next time.......




Shilpa Jasani is the editor of PrintWeek

MEA magazine.